Media releases
Currency Marketing Is CUCKOO For Credit Unions (June 11, 2007)
For Immediate Release
Chilliwack, B.C. – Currency Marketing, North America’s leading credit union marketing agency, has launched a product specifically designed to help credit unions compete with the big banks. Cheekily named Cuckoo, this new product is a line of professional, creative and effective marketing campaigns developed to promote and sell products and services offered by credit unions.
Cuckoo campaigns (www.cuckoocampaigns.com) feature strong creative concepts that are fully customized with a credit union’s logo, corporate colours and information. Components include point-of-sale, direct mail and advertising materials plus great ideas to extend campaign effectiveness. Cuckoo prides itself on producing affordable, original, standout marketing campaigns for credit unions throughout Canada and the United States. Every photo and illustration is a Cuckoo original. The campaigns are licensed according to geographic area, which means that there is no overlapping of campaigns in the same region.
“With a solid reputation in the industry, we found ourselves with requests for campaigns from credit unions throughout Canada and the U.S.,” said Tim McAlpine, Currency Marketing’s President & Co-Creative Director. “Many credit unions are small and we found that their budget couldn’t support a custom campaign. Yet, they still wanted creative, captivating, engaging and effective marketing to compete with the big banks. Cuckoo was born from their requests and we’re excited to now be providing small credit unions with unique and professional marketing campaigns. We invite credit union staff to visit our website and become Club Cuckoo members for sneak peeks at new campaigns, to receive special offers and to give us their feedback on new ideas.”
Basic campaign packages start at $7,000 Cdn and include agency-calibre creative and campaign collateral. Once the campaign is chosen, a Cuckoo Service Representative (CSR) works with the credit union and within one month, a fully produced campaign is printed and delivered.
By leveraging the creative and marketing talents of industry experts, credit unions find they save thousands of dollars per campaign, reduce the time it takes to develop marketing materials, are able to afford high-quality design, and directly receive the marketing materials.
Cuckoo offers campaigns for retirement, lending, deposits, and attraction (member acquisition).
Award-winning Currency Marketing are experts in helping credit unions relaunch, promote, and reposition their brands across all points of member contact.
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For more information on Cuckoo, Currency Marketing, or to speak with Tim McAlpine, please contact Ruth Atherley of AHA Creative Strategies at ruth@ahacreative.com or 604-303-1052.
